Marketing that moves people (and pipeline).

I’m Aisha — a marketing leader obsessed with making B2B not boring. From GTM to brand, I’ve helped AI, tech, and media startups launch, grow, and stand out. Let's do the same.

Startups and leading enterprises I've helped

Making B2B not boring.

Snapshots of some of my work↓

Content | Community & Events | Branding & Storytelling | Founder-Led Marketing

Branding & Storytelling

Otta Brand Refresh

A London takeover —  a brand refresh with cheeky billboards, pub stunts, and more.

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Legal AI Intelligence

Defined a new category and turned complex ideas into a clear market narrative.

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Morning Brew B2B Story

Crafted the story and surfaced insights behind Morning Brew, helping land $46MM in revenue.

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Content

Fidelity

Launched a finance podcast, built for young investors. Broke into the top 10 (renewed for 4 seasons)

Listen ->

Slack

What if Slack just…disappeared? A 3-part TikTok series imagines a world without it.

Watch Part 1 ->

MailChimp

We spotlighted small businesses making a big impact in their communities.

Watch an episode ->

Events & Community

Legal AI Bootcamp

Launched an educational series built for Chief Legal Officers, driving AI adoption and generating $1MM+ in pipeline.

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Gear Patrol's Stocked

Built and sold out a two-day 700+ person conference in NYC, focused on product culture.

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Welcome to Robin AI Land

From booth to buzz — owned one of the most talked-about activations from ideation to execution.

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Founder-Led Marketing

20K+ New Followers

Drove social strategy and founder-led content that resulted in virality and over 5 million organic impressions.

See an example ->

The Gender Pay Gaps

Data-Led Story Telling

Led research-based content about gender pay gaps, driving media coverage — including a Forbes spotlight.

Read more ->

Otta & Figures

Power of Transparency

Launched a high-impact webinar on pay transparency, exceeding attendance targets by over 60%.

Learn more ->

Results by the numbers.

Robin AI

  • Joined as a founding marketer → 8 talented marketers.
  • $1MM+ budget managed, driving and influencing multi-million dollar pipeline.
  • Built a content engine: podcast, videos, case studies & more.

Otta

  • Joined as the 1st and only US marketing hire.
  • Generated 5M+ organic impressions across social channels.
  • Boosted content engagement by 80% through testing and scale.

Morning Brew

  • Drove $46M+ revenue (30% above target) across brand campaigns.
  • Built 30+ campaigns for clients like Amazon and Slack.
  • 1st B2B hire, grew team to 4 and launched scalable marketing.

Gear Patrol

  • $10M+ campaign revenue generated through strategic partnerships.
  • 35% YoY growth in a newly launched B2B newsletter vertical.
  • 1,000+ attendees across 5 NYC events built from scratch.

Ready to execute the unexpected?

Let’s chat → LinkedIn