Marketing leader for high-growth startups.

I’m Aisha, a marketing leader obsessed with making B2B not boring. I take AI and tech startups from 0→1 — crafting bold narratives, sharp positioning, and launches that actually land.

If you’re done blending in, I’m ready to help you stand out.

Start ups and leading enterprises I've helped

How I Help Startups Win

What you can hire me for

You’ve got the product. I’ll build the brand and the engine that sells it.

Helping you stand out

— with strategy and execution that converts.

Fractional CMO From vision to execution — want to build a marketing engine that scales? Great! I've done it 3 times, including to acquisition.

GTM Strategy & Positioning Launch with clarity. I'll nail your narrative, helping you stand out in the market.

Brand, Product and Founder-Led Storytelling I craft messaging that moves — across web, decks, campaigns, social and every touchpoint.

Community & Events Tap into moments that drive buzz, pipeline, and lasting brand love.

What I've built

Ideas that stick. Results that scale.

From award-winning campaigns to viral content, GTM playbooks, founder storytelling, and unforgettable events — I’ve built marketing that moves people (and pipeline).

Storytelling | Positioning & Pitch Decks | Community & Events

Brand, Product Storytelling

BambooHR

From 2 to 250+. Here’s what it takes to build a profitable media company from scratch.

See ->

The Gender Pay Gaps

Otta

Led research & content about pay gaps, leading to a viral story and a Forbes spotlight.

Read more ->

Slack

What if Slack just…disappeared? A TikTok series imagines a world without it.

Watch Part 1 ->

Positioning & Pitch Decks

Otta Brand Refresh

Hiring’s hard. And so is searching for a job. We launched a brand that clicked with both sides.

Learn more ->

Morning Brew

Crafted the story and surfaced insights behind Morning Brew, helping land $43MM in revenue.

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Gear Patrol Story

Shaped the brand narrative and marketing engine, fueling $10M in campaign-driven revenue.

Learn more ->

Events & Community

Legal AI Bootcamp

Launched an educational series for Chief Legal Officers, generating $1MM+ in pipeline.

Learn more ->

Stocked

Built and sold out a two-day 700+ person conference in NYC, focused on product culture.

Learn more ->

Robin AI Land

From booth to buzz — owned one of the most talked-about activations from ideation to execution.

Learn more ->

Marketing content that moves people (and pipeline).

Let's talk numbers.

Robin AI

  • Managed $1M+ budget, increased sales pipeline
  • First US marketer → team of 8 in NY and London
  • Built a successful content engine from scratch

Otta

  • 5M+ organic views across all social platforms
  • Boosted content engagement by 80%
  • Gained 20k+ new followers for our co-founders

Morning Brew

  • $46M+ revenue (30% above goal)
  • Built 30+ campaigns for Slack, Amazon, more
  • First B2B marketer, scaled team to 4

Gear Patrol

  • $10M+ from strategic B2B brand partnerships
  • 35% YoY growth in new B2B newsletter arm
  • Ran 5 NYC events, 1,000+ total attendees

Backed by builders like you.

Aisha is one of the most versatile marketers I’ve worked with. A B2B expert, she undergirds unmatched creativity with insight-filled strategy for unforgettable marketing work.


Michael Ferrante

Ex-Director of Creative Strategy Morning Brew

for the first time we have an easy to use, comprehensive, and affordable software to manage our company's finances. I recommend Banker to any business looking to streamline their processes.


Guy Hawkins

COO Calipse

The product is very intuitive, easy to use and connect to accounting and other financial systems. The support is also very good and I have always received answers promptly.


Jacob Jones

CEO Platinex

I like the integration with Quickbooks, Cardy is intuitive and easy to use. The customer service is awesome and friendly.


Leslie Alexander

Product Manager Alamander

Cardy is an amazing application for running your business. I can make better financial decisions with data I can trust.


Jenny Wilson

Founder Propy

Cardy helps us monitor and manage our company's finances. It is so easy to set up, I'm still not sure how to use it properly. I'm a total beginner and I can use Banker without any problems.


Cameron Williamson

Co-Founder Criplet

Ready to execute the unexpected?

Let’s chat → helloaishalopez@gmail.com | LinkedIn