Making B2B not boring.
From award-winning campaigns and bold brand strategies to viral content, GTM playbooks, founder storytelling, and unforgettable events — I’ve built marketing that moves people (and pipeline).
Content | Community & Events | Branding & Pitch Decks | Founder-Led Marketing
Slack
What if Slack just…disappeared? A 3-part TikTok series imagines a world without it.
BambooHR
From 2 to 250. Here’s what it takes to build a profitable media company from scratch.
MailChimp
We spotlighted small businesses making a big impact in their communities.
Legal AI Bootcamp
Launched an educational series built for Chief Legal Officers, driving AI adoption and generating $1MM+ in pipeline.
Gear Patrol's Stocked
Built and sold out a two-day 700+ person conference in NYC, focused on product culture.
Robin AI Land
From booth to buzz — owned one of the most talked-about activations from ideation to execution.
Otta Brand Refresh
Job hunting is draining — and hiring isn’t much easier. We launched a brand platform that spoke to both sides.
Morning Brew B2B Story
Crafted the story and surfaced insights behind Morning Brew, helping land $43MM in revenue.
Gear Patrol Story
From booth to buzz — owned one of the most talked-about activations from ideation to execution.
20K+ New Followers
Drove social strategy and founder-led content that resulted in virality and over 5 million organic impressions.
Data-Story Telling
Led research-based content about gender pay gaps, driving media coverage — including a Forbes spotlight.
Marketing content that moves people (and pipeline).
- $1MM+ budget managed, driving and influencing $XM in pipeline.
- Joined as the 1st U.S. marketer → 8 talented marketers across NY and London.
- Built a content engine: podcast, videos, case studies & more.
- Generated 5M+ organic impressions across social channels.
- Boosted content engagement by 80% through testing and scale.
- Led full brand refresh tailored to key hiring audiences.
- Drove $46M+ revenue (30% above target) across brand campaigns.
- Built 30+ campaigns for clients like Amazon and Slack.
- 1st B2B hire, grew team to 4 and launched scalable marketing.
- $10M+ campaign revenue generated through strategic partnerships.
- 35% YoY growth in a newly launched B2B newsletter vertical.
- 1,000+ attendees across 5 NYC events built from scratch.
Backed by builders like you.
Aisha is one of the most versatile marketers I’ve worked with. A B2B expert, she undergirds unmatched creativity with insight-filled strategy for unforgettable marketing work.
Michael Ferrante
Ex-Director of Creative Strategy Morning Brew
for the first time we have an easy to use, comprehensive, and affordable software to manage our company's finances. I recommend Banker to any business looking to streamline their processes.
Guy Hawkins
COO Calipse
The product is very intuitive, easy to use and connect to accounting and other financial systems. The support is also very good and I have always received answers promptly.
Jacob Jones
CEO Platinex
I like the integration with Quickbooks, Cardy is intuitive and easy to use. The customer service is awesome and friendly.
Leslie Alexander
Product Manager Alamander
Cardy is an amazing application for running your business. I can make better financial decisions with data I can trust.
Jenny Wilson
Founder Propy
Cardy helps us monitor and manage our company's finances. It is so easy to set up, I'm still not sure how to use it properly. I'm a total beginner and I can use Banker without any problems.
Cameron Williamson
Co-Founder Criplet
Ready to execute the unexpected?
Let’s chat → helloaishalopez@gmail.com | LinkedIn