Helping startups launch, grow, and stand out.

I’m Aisha, a marketing leader obsessed with great storytelling and executing the unexpected. I’ve taken AI, tech, and media startups from 0→1 — owning positioning, building unforgettable brands, and executing go-to-market plans that actually convert.

Startups and leading enterprises I've helped

Ideas that stick. Results that scale.

From award-winning campaigns and bold brand strategies to viral content, GTM playbooks, founder storytelling, and unforgettable events — I’ve built marketing that moves people (and pipeline).

Content | Community & Events | Branding & Pitch Decks | Founder-Led Marketing

Content

BambooHR

From 2 to 250. Here’s what it takes to build a profitable media company from scratch.

See ->

Slack

What if Slack just…disappeared? A 3-part TikTok series imagines a world without it.

Watch Part 1 ->

MailChimp

We spotlighted small businesses making a big impact in their communities.

Watch an episode ->

Events & Community

Legal AI Bootcamp

Launched an educational series built for Chief Legal Officers, driving AI adoption and generating $1MM+ in pipeline.

Learn more ->

Gear Patrol's Stocked

Built and sold out a two-day 700+ person conference in NYC, focused on product culture.

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Robin AI Land

From booth to buzz — owned one of the most talked-about activations from ideation to execution.

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Branding & Pitch Decks

Otta Brand Refresh

Hiring’s hard. And so is searching for a job. We launched a brand that clicked with both sides.

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Morning Brew B2B Story

Crafted the story and surfaced insights behind Morning Brew, helping land $43MM in revenue.

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Legal AI Intelligence

Defined a new category for Robin AI with the Legal Intelligence Platform, turning complex ideas into a clear market narrative.

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Founder-Led Marketing

20K+ New Followers

Drove social strategy and founder-led content that resulted in virality and over 5 million organic impressions.

See an example ->

The Gender Pay Gaps

Data-Story Telling

Led research-based content about gender pay gaps, driving media coverage — including a Forbes spotlight.

Read more ->

Otta & Figures

Power of Transparency

Launched a high-impact webinar on pay transparency at Otta, exceeding attendance targets by over 60%.

Learn more ->

Marketing content that moves people (and pipeline).

Robin AI

  • Joined as the 1st US marketer → 8 talented marketers across NY and London.
  • $1MM+ budget managed, driving and influencing $XM in pipeline.
  • Built a content engine: podcast, videos, case studies & more.

Otta

  • Joined as the 1st and only US marketing hire.
  • Generated 5M+ organic impressions across social channels.
  • Boosted content engagement by 80% through testing and scale.

Morning Brew

  • Drove $46M+ revenue (30% above target) across brand campaigns.
  • Built 30+ campaigns for clients like Amazon and Slack.
  • 1st B2B hire, grew team to 4 and launched scalable marketing.

Gear Patrol

  • $10M+ campaign revenue generated through strategic partnerships.
  • 35% YoY growth in a newly launched B2B newsletter vertical.
  • 1,000+ attendees across 5 NYC events built from scratch.

Ready to execute the unexpected?

Let’s chat → aishalynlopez@gmail.com | LinkedIn